Job Title: Senior Marketing Executive
Location: One day a week in the Lichfield Office
Salary: £negotiable dependent on experience
An exciting opportunity has arisen for a Senior Marketing Executive to join our busy team!
Day to Day Responsibilities:
Identify and build relationships with potential partner organisations;
Create integrated, multi-media marketing plans;
Work closely with the marketing team to provide the right marketing resources and activities to successfully attract students
Supporting local participation in a range of events and activities;
Working closely with the recruitment team and training teams to track and report on success
Sales Collateral; help with the creation of a wide variety of online and offline materials to support the sales team - brochures, presentations and case studies
Campaign Management; manage a variety of end to end marketing campaigns to drive awareness and leads. You'll be involved in the planning, segmentation, creative and execution
Content Marketing; write long form blogs that are optimised for SEO and our target keywords
Website; use the CMS to update the website with content, ensure its optimised for SEO and track its performance
Social; post and repurpose content across our social channels
CRM; segment data for campaigns.
Analysis/ROI; pull together data for the Group Marketing Manager and track the marketing spend.
The Candidate
Must have Adobe Creative Cloud
3-4 years all round marketing experience
Desirable - have experience in videography
Excellent communicator and able to build new relationships easily
Strong marketing and events knowledge
Data driven with excellent report skills
Able to work well under pressure and deliver quality work
Attention to detail

INDPROF

£25,000–£35,000

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