Job Title: Senior Marketing Executive
Location: One day a week in the Lichfield Office
Salary: £negotiable dependent on experience

An exciting opportunity has arisen for a Senior Marketing Executive to join our busy team!

Day to Day Responsibilities:

  • Identify and build relationships with potential partner organisations;

  • Create integrated, multi-media marketing plans;

  • Work closely with the marketing team to provide the right marketing resources and activities to successfully attract students

  • Supporting local participation in a range of events and activities;

  • Working closely with the recruitment team and training teams to track and report on success

  • Sales Collateral; help with the creation of a wide variety of online and offline materials to support the sales team - brochures, presentations and case studies

  • Campaign Management; manage a variety of end to end marketing campaigns to drive awareness and leads. You'll be involved in the planning, segmentation, creative and execution

  • Content Marketing; write long form blogs that are optimised for SEO and our target keywords

  • Website; use the CMS to update the website with content, ensure its optimised for SEO and track its performance

  • Social; post and repurpose content across our social channels

  • CRM; segment data for campaigns.

  • Analysis/ROI; pull together data for the Group Marketing Manager and track the marketing spend.

The Candidate

  • Must have Adobe Creative Cloud

  • 3-4 years all round marketing experience

  • Desirable - have experience in videography

  • Excellent communicator and able to build new relationships easily

  • Strong marketing and events knowledge

  • Data driven with excellent report skills

  • Able to work well under pressure and deliver quality work

  • Attention to detail



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