Call 0116 303 3560
Job Title: Digital Marketing Executive
Location: Lichfield
Type: Full-time, Permanent
The Role
Our client is an organisation which has over 30 years experience providing specialist care and support.
They are recruiting for a Marketing Professional to contribute to enquiry generation through integrated, best practice driven marketing campaigns.
Key Accountabilities
Lead on campaign and project management across the team
Identify and develop engaging multi-media content, such as, videos, podcasts, blog posts, news stories, case studies etc.
Contribute to keeping the website up-to-date
Proactively create and schedule social media content
Create engaging email marketing campaigns for a range of audiences using best practice to ensure maximum return on investment
Design a range of collateral using Adobe Creative Suite
Contribute to organic search engine optimisation strategies
Work as a team, manage the internal photo library and associated consent processes
Ensure the company is fully exploiting marketing channels appropriately using best practice
Be the first point of contact for the marketing team and process enquiries accordingly
Monitor and report on team activity and ROI of campaigns
Research marketing opportunities
Provide general administrative support to the marketing team
Liaise with a range of suppliers
The Candidate
Preferably with 2+ years' experience in a similar role
Excellent IT skills including CMS systems (preferably Wordpress), Microsoft Office, email marketing software (preferably Communicator/Spotler)
Advanced skills in Adobe Premiere Pro, InDesign, Illustrator, Photoshop are essential
Strong content development skills, including the ability to produce content in a range of multi-media formats. Excellent writing and proofreading skills
Good knowledge of digital marketing and experience managing social media channels.
Data driven with excellent reporting skills
Works well under pressure and is able to deliver quality to deadline
Excellent communication skills across all staffing levels
Excellent knowledge of the marketing landscape and associated tools
Ability to manage multiple tasks and prioritise accordingly
Exceptional attention to detail
Passion for supporting people and strong diplomacy
