Job Title: Digital Marketing Executive

Location: Lichfield

Type: Full-time, Permanent

The Role

Our client is an organisation which has over 30 years experience providing specialist care and support.

They are recruiting for a Marketing Professional to contribute to enquiry generation through integrated, best practice driven marketing campaigns.

Key Accountabilities

  • Lead on campaign and project management across the team

  • Identify and develop engaging multi-media content, such as, videos, podcasts, blog posts, news stories, case studies etc.

  • Contribute to keeping the website up-to-date

  • Proactively create and schedule social media content

  • Create engaging email marketing campaigns for a range of audiences using best practice to ensure maximum return on investment

  • Design a range of collateral using Adobe Creative Suite

  • Contribute to organic search engine optimisation strategies

  • Work as a team, manage the internal photo library and associated consent processes

  • Ensure the company is fully exploiting marketing channels appropriately using best practice

  • Be the first point of contact for the marketing team and process enquiries accordingly

  • Monitor and report on team activity and ROI of campaigns

  • Research marketing opportunities

  • Provide general administrative support to the marketing team

  • Liaise with a range of suppliers

The Candidate

  • Preferably with 2+ years' experience in a similar role

  • Excellent IT skills including CMS systems (preferably Wordpress), Microsoft Office, email marketing software (preferably Communicator/Spotler)

  • Advanced skills in Adobe Premiere Pro, InDesign, Illustrator, Photoshop are essential

  • Strong content development skills, including the ability to produce content in a range of multi-media formats. Excellent writing and proofreading skills

  • Good knowledge of digital marketing and experience managing social media channels.

  • Data driven with excellent reporting skills

  • Works well under pressure and is able to deliver quality to deadline

  • Excellent communication skills across all staffing levels

  • Excellent knowledge of the marketing landscape and associated tools

  • Ability to manage multiple tasks and prioritise accordingly

  • Exceptional attention to detail

  • Passion for supporting people and strong diplomacy



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