Job Title: Brand Head

Location: Lutterworth

Salary: £65000 - £75000

Type: Full time, Permanent

Overview:

The role of Brand Manager will work towards strategizing, ideation, conceptualization, development, and execution of new and existing brand initiatives across markets, geographies, and regions across the globe.The ideal incumbent will have a strong understanding of brand building, 360 media initiatives collaborations and conceptualization of new and alternate initiatives to enable the brand to scale new heights.Brand manager will be responsible for end-to-end brand management for respective brand - creating sustainable engagement with Royal Enfield (RE) consumer, focussing on regional penetration and demand creation, brand plan formulation.

Responsibilities / duties:

  • Create and execute an annual brand plan for Royal Enfield to build brand awareness and aspiration through the brands positioning in priority markets

  • Strategize, plan, and lead the execution of brand portfolio strategy, develop relevant campaigns to improve brand health, awareness, enquiries and retail sales

  • Partner with external execution partners for on ground roll out of finalized initiatives - Evaluation & finalization of communication strategy, collaborate with vendors/partners for development of impactful communication for creating impactful communication campaigns

  • Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals, and ensuring due research at various stages (pre & post) for generating effective consumer market insights

  • Direct and monitor the marketing initiatives for an impactful execution - Briefing & reviewing media plans, providing release material to media, lead the GTM strategy and roll out plans, work with PR team to drive brand initiatives, analysing impact on brand, retails and enquiries and providing update, reports on campaigns and escalate issues when necessary

  • Enhance consumer engagement to strengthen brand health - conceptualization & development of the consumer engagement plans, liaising with activation team for agency & cost finalization, aligning key stakeholders - senior, legal, media and sales teams: rolling out and monitoring of the campaign in the field

Qualifications/Education

Education:

Essential:

  • Bachelor's Degree (Full Time) - Specialization in marketing, advertising, communications or related streams

Preferred:

  • Masters in Business Administration (MBA) / Post Graduation in management (PG) - Branding, Marketing, Advertising, Communications or related streams

Experience

  • 15+ years of Global experience in building brands which create aspiration

  • Possessing clear brand sensibility and creative abilities

  • Passion for motorcycling and experience of working with lifestyle/youth brands would be an advantage

£65,000–£75,000

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