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Job Title: Brand Head
Location: Lutterworth
Salary: £65000 - £75000
Type: Full time, Permanent
Overview:
The role of Brand Manager will work towards strategizing, ideation, conceptualization, development, and execution of new and existing brand initiatives across markets, geographies, and regions across the globe.The ideal incumbent will have a strong understanding of brand building, 360 media initiatives collaborations and conceptualization of new and alternate initiatives to enable the brand to scale new heights.Brand manager will be responsible for end-to-end brand management for respective brand - creating sustainable engagement with Royal Enfield (RE) consumer, focussing on regional penetration and demand creation, brand plan formulation.
Responsibilities / duties:
Create and execute an annual brand plan for Royal Enfield to build brand awareness and aspiration through the brands positioning in priority markets
Strategize, plan, and lead the execution of brand portfolio strategy, develop relevant campaigns to improve brand health, awareness, enquiries and retail sales
Partner with external execution partners for on ground roll out of finalized initiatives - Evaluation & finalization of communication strategy, collaborate with vendors/partners for development of impactful communication for creating impactful communication campaigns
Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals, and ensuring due research at various stages (pre & post) for generating effective consumer market insights
Direct and monitor the marketing initiatives for an impactful execution - Briefing & reviewing media plans, providing release material to media, lead the GTM strategy and roll out plans, work with PR team to drive brand initiatives, analysing impact on brand, retails and enquiries and providing update, reports on campaigns and escalate issues when necessary
Enhance consumer engagement to strengthen brand health - conceptualization & development of the consumer engagement plans, liaising with activation team for agency & cost finalization, aligning key stakeholders - senior, legal, media and sales teams: rolling out and monitoring of the campaign in the field
Qualifications/Education
Education:
Essential:
Bachelor's Degree (Full Time) - Specialization in marketing, advertising, communications or related streams
Preferred:
Masters in Business Administration (MBA) / Post Graduation in management (PG) - Branding, Marketing, Advertising, Communications or related streams
Experience
15+ years of Global experience in building brands which create aspiration
Possessing clear brand sensibility and creative abilities
Passion for motorcycling and experience of working with lifestyle/youth brands would be an advantage